How we improved customer satisfaction – Case Study

BaGallery is a VC-backed beauty eCommerce Platform. This beauty, fashion & lifestyle brand has a catalog that features over 20,000 SKUs. From beauty and skincare products to clothing and associated accessories, BaGallery has it all. BaGallery was looking to implement a centralized system for all their key business areas including Sales & Purchasing, Warehousing & Inventory, and Accounts & Finance.
Build

AlphaVenture implemented an order management & tracking system for streamlining procurement and delivery. Additionally, we developed Bagallery’s ad recommendation engine and launched a Unified Data Platform to create a single source of truth for all the company’s data.

Innovate

We introduced bulk order processing in Bagallery’s ERP system & order-level expected arrival times. A custom virtual try-on AR interface, Seller Center & Influencer Studio was also integrated. We integrated ModiFace by L’Oréal as the Augmented Reality (AR) virtual makeup system.

Scale

We helped increase dispatched orders from 400 per day to over 2000 per day, with a record of 5000 orders dispatched in a single day. Additionally, we set up their Facebook collaborative ads and became the second company to do it in Pakistan.

We implemented Odoo as it had the following benefits

  • Only 3 months for end-to-end integration and changeover to Odoo.
  • Real-time sync between Shopify (OMS) and Odoo.
  • Real-time sync between last mile delivery partners and Odoo.
  • Warehouse automation to make the pick, pack, and dispatch process seamless.

Impact

Just a month since Zarea’s go-live, they hit $10,000 in sales. In addition to the increase in sales, there was a positive impact in the overall business. Not only did we successfully launch the website, but we brought about measurable results.
0 x
Increase in dispatch speed
0 x
Increase in dispatch capacity
0 x
Increase in ROAS by optimizing ad campaigns through data
0 %
Reduction in order status queries
0 x
Increase in Customer NPS

Impact of implementing Odoo

  • It took us only 3 months for end-to-end integration and changeover to Odoo.
  • Real-time sync between Shopify (OMS) and Odoo.
  • Real-time sync between last mile delivery partners and Odoo.
  • Warehouse automation to make the pick, pack, and dispatch process seamless.

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